The good stuff shouldn't cost €300
Walk into any high-end department store and you'll find merino-cashmere throws priced like furniture. Same fibres, same weave — plus a designer label and a 400% markup.
Villoire exists because that markup always felt absurd to us.
We're a small, independent home-textiles brand. No investors, no retail middlemen, no flagship store rent baked into the price. We focus on one thing: genuinely premium throws and pillow cases — 90% merino wool, 10% cashmere — sold directly to you at a price that reflects what they actually cost to make well.
What we promise
The material is real. Every Avalon piece is woven from a 90/10 merino-cashmere blend — soft, breathable, naturally temperature-regulating. If it doesn't feel like the expensive version, we've failed.
The price is honest. No inflated "original" prices, no games. €59,99 is what a throw like this should cost when nobody's paying for a logo.
The risk is ours, not yours. We're a young brand, and we know trusting a new name online takes a leap. That's exactly why every order carries a full 30-Day Money-Back Guarantee. Live with it for a month — if it's not the softest thing in your home, email us and we'll refund every cent. No forms, no fine print.
A note from the founder
I started Villoire with a simple test: would I give this to my own family? Every product we sell has passed it — I've used these throws myself before ever listing them.
We're small, which means when you email support@villoire.com, a real person answers — usually me, usually within a day. If anything about your order isn't right, I want to know, and I'll fix it.
Thanks for giving a new brand a chance. We intend to earn it.